(This comes in handy as more countries and states develop their own privacy laws, like GDPR or CCPA.) You can even serve up an entirely different page depending on where the user’s IP is located using geotargeting. (One of those is If-So, which you can learn about here.) Is your website built with WordPress? You can add plug-ins that will make your website content dynamic based on the user.
Related Content: The Most Incredible Brand Building Example You’ve Never Heard Of You don’t have to hire a developer or know how to code extensively to accomplish this. But even if your company doesn’t, it’s still possible for you to benefit from incorporating more personalization into your marketing strategy.įor example, dynamic content means adjusting what each user or customer sees when they interact with your website pages or app. How You Can Apply Personalized Marketing (On Any Budget)Īdmittedly Spotify has a huge budget and tons of resources.
Personalized marketing results in an experience competitors can’t match and that will bring repeat customers looking for a brand that makes an effort to deliver exactly what they want. Spotify currently has 34% of the streaming market share, but with competitors like Apple Music aiming to cut into that, campaigns like this help them stay top of mind with consumers. Most companies, especially at the executive level, fail to understand the value of marketing that doesn’t create immediate conversions.īut the long-term benefits of doing this type of “delight-your-customers” content will certainly pay off for brands. This kind of campaign isn’t scalable, and it doesn’t tie directly back to revenue.īut that didn’t stop Spotify from pulling the trigger on this. Encouraging their users to share the campaign content meant it would go a lot further beyond the brand’s own channel reach. The campaign created conversations that extended far beyond the brand’s existing customer base.ĭistribution plays a key role in any marketing content strategy. I originally found it through mentions on social media, as well as through their paid ads. Related Content: TikTok, Netflix Prove Impact of Improving Content Distribution Strategy
The Only You campaign design makes it easily shared across any social media or communication platforms. And in fact, most marketers cringe to hear that a campaign goal is to go viral.īut Spotify does a tremendous job of knowing how to push their campaigns in that direction. It’s near impossible to predict what content will go viral. Go check out your #OnlyYou data! /SNrFlsoyKM- Brianne Fleming June 2, 2021 isn’t waiting until the end of the year to show how well they know us.
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